OU Demographics to Know

For this particular assignment, I will be targeting new and potential students coming to the University of Oklahoma, specifically Gaylord. I know for me, I did not know enough about OU’s demographics when it came to the numbers in each specific school. I knew I wanted to be in some sort of journalism major so it would have helped me decide which specific major would be best for me if I could have seen the specific rates on each major. My objective for this assignment is to provide a more visual representation of these numbers so it appeals more to the potential and incoming freshman class. Another group that could utilize the information I am going to be providing are the students looking at switching majors or transferring into the Gaylord College of Journalism and Mass Communication.

The numbers and statistics I will be presenting are from Fall 2019, but I still find them to be relevant to an incoming and potential freshman class. A project I could complete at a later date that could be very interesting is how COVID-19 effecting these numbers and percentages.

Enrollment Percentage of total enrollment Percentage Change from Fall 2018

Gaylord Journalism & Mass Communication 1,476 5.0% 2.3%

Undergraduate Freshman   4,993 17.8 % -0.8 %

Total Undergraduate    21,778 77.5% -1.8%

Undergraduate Males 10,695 49.1% -

Undergraduate Females 11,038 50.9% -

1 Year Retention Rate - - 88.2%

Enrollment: Freshman Sophomores Juniors Seniors Graduate Total

Gaylord College 295 370 337 418 56 1,476

While these are the facts I believe will best support my assignment, nothing is set in stone. Practice makes perfect but you never know until you try! Keep checking in to see more about how this project turns out for me.